That same year, the company launched Dash buttons for instant reordering of products like laundry detergent, and it’s more recently been investing in new services that let package-carrying couriers unlock the truck of your car and even your front door. Most recently, Amazon has signaled an intention to disrupt health care by purchasing online pharmaceutical startup PillPack. All of this has helped Amazon grow its North American retail operation at an unbelievable pace; annual sales for the division more than doubled from $50.8 billion in 2014 to $106.1 billion last year.
"Search Inside the Book" is a feature which allows customers to search for keywords in the full text of many books in the catalog.[126][127] The feature started with 120,000 titles (or 33 million pages of text) on October 23, 2003.[128] There are about 300,000 books in the program. Amazon has cooperated with around 130 publishers to allow users to perform these searches.[citation needed]
On January 22, 2018, Amazon Go, a store that uses cameras and sensors to detect items that a shopper grabs off shelves and automatically charges a shopper's Amazon account, was opened to the general public in Seattle.[54][55] Customers scan their Amazon Go app as they enter, and are required to have an Amazon Go app installed on their smartphone and a linked Amazon account to be able to enter.[54] The technology is meant to eliminate the need for checkout lines.[56][57][58] Amazon Go was initially opened for Amazon employees in December 2016.[59][60][61] In August 2018, the second Amazon Go store opened its doors.[62][63]
Even so, the first infomercial of the same type we see on TV today, aired in 1982 and was for a hair growth supplement called “New Generation” which was marketed by entrepreneur Robert E. Murphy Jr. It was such a success that other companies quickly began following suit and purchasing program-length commercial air time. At this time infomercials used to commonly be shown during late night/early morning hours, although stations discovered success showing them at other times when they learned that the majority of purchases were made in the morning, during the day, and around primetime.
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