Brilliance Audio is an audiobook publisher founded in 1984 by Michael Snodgrass in Grand Haven, Michigan. The company produced its first 8 audio titles in 1985. The company was purchased by Amazon in 2007 for an undisclosed amount. At the time of the acquisition, Brilliance was producing 12–15 new titles a month. It operates as an independent company within Amazon.
The legendary red logo that you’ll see on all of the products in our As Seen On TV shop is now recognizable Worldwide, and was originally designed by A.J. Khubani, CEO of Telebrands, a company that has sold hundreds of millions of ASTV products. The logo is actually unprotected, which turned out to be a good thing as it allowed the industry to explode. This means that anyone can use the AsSeenOnTV logo on packaging and in trade without the risk of infringing on someone else’s trademark.