Given that trust, Amazon has only escalated up its expansion into more industries and markets over the years, with that expansion accelerating since the introduction of the first Amazon Echo speaker with Alexa a little less than four years ago. To fully comprehend just how big the company has grown over the last 25 years, we’ve put together a guide on every major sector, product category, and market Amazon has entered into either by developing its own products or services, or by acquiring an existing provider with an established position.
Bezos and those he’s hired over the years have been prescient about a vast number of shifts in how people spend money, buy products, and use the internet. But none of their predictions may have panned out quite as lucratively as Amazon Web Services, the company’s cloud computing division that loans server space and other computing resources at massive profit margins.
Amazon has separate retail websites for the United States, the United Kingdom and Ireland, France, Canada, Germany, Italy, Spain, Netherlands, Australia, Brazil, Japan, China, India, Mexico, Singapore, and Turkey. In 2016, Dutch, Polish, and Turkish language versions of the German Amazon website were also launched. Amazon also offers international shipping of some of its products to certain other countries.
Cyber Monday generally means more retailer-wide discounts, rather than product-specific ones that pop up on Black Friday, says Novickis. But occasionally, the specific products that do get marked down on Cyber Monday are serious steals. "If a merchant stocked up on a product for Black Friday and then it didn’t sell as well as expected, there could be a deeper discount on Cyber Monday," she says.
Of course, one of the most important steps in the process of selling products is setting prices. One of benefits of using Amazon to sell goods online is that you can see what other merchants are charging for similar items. If you want to make sure your copy of The Scarlet Letter sells over the other ones listed, set the price with shipping lower than your competitors. You can also specify whether you want to handle the shipping yourself or allow Amazon to do so.
Amazon now has more than 100 private label brands, some without the name Amazon even remotely attached, for product categories like clothing, dog food, and furniture. Yet AmazonBasics, and the Amazon Essentials clothing brand, remain the company’s biggest weapons in its war against offline retail. Just as Walmart, Target, and other stores launched their own private label brands for virtually every product imaginable, the company has done the same. (In 2015, it also launched an official Etsy competitor in the form of Amazon Homemade.)
When it comes to TV sales personalities, none are more famous and revered than the late Billy Mays. Mays ran commercials for dozens of different products, but perhaps the most popular of those products was OxiClean, which is an easy to use, non-toxic, and remarkably effective cleaning detergent that can take care of dishes, polish silver, and clean virtually anything else. Billy Mays put his trademark enthusiasm behind the product, and its quality is known worldwide.