Amazon now has more than 100 private label brands, some without the name Amazon even remotely attached, for product categories like clothing, dog food, and furniture. Yet AmazonBasics, and the Amazon Essentials clothing brand, remain the company’s biggest weapons in its war against offline retail. Just as Walmart, Target, and other stores launched their own private label brands for virtually every product imaginable, the company has done the same. (In 2015, it also launched an official Etsy competitor in the form of Amazon Homemade.)
The Amazon sales rank (ASR) provides an indication of the popularity of a product sold on any Amazon locale. It is a relative indicator of popularity that is updated hourly. Effectively, it is a "best sellers list" for the millions of products stocked by Amazon. While the ASR has no direct effect on the sales of a product, it is used by Amazon to determine which products to include in its bestsellers lists. Products that appear in these lists enjoy additional exposure on the Amazon website and this may lead to an increase in sales. In particular, products that experience large jumps (up or down) in their sales ranks may be included within Amazon's lists of "movers and shakers"; such a listing provides additional exposure that might lead to an increase in sales. For competitive reasons, Amazon does not release actual sales figures to the public. However, Amazon has now begun to release point of sale data via the Nielsen BookScan service to verified authors. While the ASR has been the source of much speculation by publishers, manufacturers, and marketers, Amazon itself does not release the details of its sales rank calculation algorithm. Some companies have analyzed Amazon sales data to generate sales estimates based on the ASR, though Amazon states:
The first Echo came out in late 2014 as a Prime member exclusive, but in the four short years since, Amazon has developed dozens of different smart home products that revolve around the speaker and voice assistant format. Today, thousands of products integrate with the company’s Alexa platform to make use of its voice search and query capabilities. Just as it once foresaw e-commerce, streaming, and cloud computing as the future of the internet, Amazon saw AI as not just something that could live within the smartphone — as Apple established with Siri and Google with its Assistant — but also in the home.
The infomercial industry is huge and is worth a staggering $250 billion as of 2015. It all started back in the late 40’s and early 50’s when major sponsors of serial television programs were soap manufacturers (i.e. Proctor & Gamble, Lever Brothers and Colgate-Palmolive), which is how “soap operas” got their name. There is some controversy although the first infomercial is thought to have been for a blender either made by VitaMix or Waring Blenders and aired in 1949 or 1950. Time limits for commercials were imposed by the Federal Communications Commission (FCC) not too long after this which halted the growth of infomercials until 1984 when those limits were removed.