Amazon lobbies the United States federal government and state governments on issues such as the enforcement of sales taxes on online sales, transportation safety, privacy and data protection and intellectual property. According to regulatory filings, Amazon.com focuses its lobbying on the United States Congress, the Federal Communications Commission and the Federal Reserve. Amazon.com spent roughly $3.5 million, $5 million and $9.5 million on lobbying, in 2013, 2014 and 2015, respectively.[208]
Although As Seen On TV was founded in the 1980’s by Shark Tank panel member Kevin Harrington, the public domain label is often used to refer to all infomercials that have aired to date – ranging from the familiar Ron Popeil and his line of popular “o-matic” products, to Sir James Dyson and everyone in between. The infomercials all use direct marketing which allows customers to immediately understand the benefits of a product, and provides the seller with an easy way to track results and understand if a campaign will be profitable.
×