Amazon lobbies the United States federal government and state governments on issues such as the enforcement of sales taxes on online sales, transportation safety, privacy and data protection and intellectual property. According to regulatory filings, Amazon.com focuses its lobbying on the United States Congress, the Federal Communications Commission and the Federal Reserve. Amazon.com spent roughly $3.5 million, $5 million and $9.5 million on lobbying, in 2013, 2014 and 2015, respectively.[208]


In September 2017, Amazon announced plans to locate a second headquarters in a metropolitan area with at least a million people.[45] Cities needed to submit their presentations by October 19, 2017 for the project called HQ2.[46] The $5 billion second headquarters, starting with 500,000 square feet and eventually expanding to as much as 8 million square feet, may have as many as 50,000 employees.[47] In 2017, Amazon announced it would build a new downtown Seattle building with space for Mary's Place, a local charity in 2020.[48]
In addition to pulling in hosting revenue from companies like Disney, Netflix, and Spotify, AWS is also the backbone of the company’s own internal infrastructure and the underlying foundation for its Alexa digital voice assistant. It is a major competitor to Microsoft and its Azure platform, as well as Google’s cloud computing division and the cloud businesses of IBM and Oracle. AWS is so important to the integrity of the apps and websites we use that a rare S3 outage, which is the web hosting pillar of AWS, took out large swaths of the internet.
In November 2013, Amazon.com announced a partnership with the United States Postal Service to begin delivering orders on Sundays. The service, included in Amazon's standard shipping rates, initiated in metropolitan areas of Los Angeles and New York due to the high-volume and inability to deliver timely, with plans to expand into Dallas, Houston, New Orleans and Phoenix by 2014.[79]
Amazon.com operates retail websites for Sears Canada, Bebe Stores, Marks & Spencer, Mothercare, and Lacoste. For a growing number of enterprise clients, including the UK merchants Marks & Spencer, Benefit Cosmetics' UK entity, edeals.com and Mothercare, Amazon provides a unified multichannel platform where a customer can interact with the retail website, standalone in-store terminals or phone-based customer service agents. Amazon Web Services also powers AOL's Shop@AOL.[citation needed]
Bezos selected the name Amazon by looking through the dictionary; he settled on "Amazon" because it was a place that was "exotic and different", just as he had envisioned for his Internet enterprise. The Amazon River, he noted, was the biggest river in the world, and he planned to make his store the biggest bookstore in the world.[25] Additionally, a name that began with "A" was preferential due to the probability it would occur at the top of an alphabetized list.[25] Bezos placed a premium on his head start in building a brand and told a reporter, "There's nothing about our model that can't be copied over time. But you know, McDonald's got copied. And it's still built a huge, multibillion-dollar company. A lot of it comes down to the brand name. Brand names are more important online than they are in the physical world."[26]

The difference is that Amazon has data to prove what’s popular and easy to sell, and free shipping to get people to buy it online instead of in the store. (That’s gotten the attention of the European Commission, which is looking into whether Amazon is harming competition by using data from its sellers to develop its own products.) You can now buy Amazon-produced electric kettles, toasters, office chairs, knife sets, neoprene dumbbells, comforters, suitcases — name a product you’d find in a Walmart, and it’s probably already made and sold under the AmazonBasics name. Earlier this month, the company started selling its own mattress, striking fear in the direct-to-consumer mattress startup market dominated by Casper and Tuft & Needle.
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Amazon Studios, which was founded in 2010 to compete with Hulu and Netflix in original programming, has become a powerhouse in Hollywood, taking home both Emmys and Oscars and growing into a staple of the modern entertainment diet of many Americans. Rounding out its position in digital media is the FireTV streaming device, which Amazon first launched in 2014 to compete with Apple, Roku, and other set-top box makers. The product has since been shrunk into a skinny HDMI stick — Amazon still sells the box and now also a small, square-shaped Fire TV Cube — and it remains one of the best-selling consumer electronics devices on Amazon.com.
Many items on Amazon come from third-party sellers on the Marketplace, indicated by a "Sold by" line near the "Add to Cart" button. If both Amazon and third-party sellers offer the item, the large "Add to Cart" button buys from Amazon, and you'll see a few alternative "Add to Cart" buttons with different prices and a link to a full list of used and new versions of the product. Marketplace sellers set their own prices, so you might find a great discount on a used item, or come across a rare, discontinued product that's only for sale at a collector's price. Even when buying from another seller, Amazon itself handles your payment, so you don't need to worry about your credit card information leaking out.

On October 16, 2016, Apple filed a trademark infringement case against Mobile Star LLC for selling counterfeit Apple products to Amazon. In the suit, Apple provided evidence that Amazon was selling these counterfeit Apple products and advertising them as genuine. Through purchasing, Apple was able to identify that nearly 90% of the Apple accessories sold and fulfilled by Amazon were counterfeit. Amazon was sourcing and selling items without properly determining if they are genuine. Mobile Star LLC settled with Apple for an undisclosed amount on April 27, 2017.[164]


That same year, the company launched Dash buttons for instant reordering of products like laundry detergent, and it’s more recently been investing in new services that let package-carrying couriers unlock the truck of your car and even your front door. Most recently, Amazon has signaled an intention to disrupt health care by purchasing online pharmaceutical startup PillPack. All of this has helped Amazon grow its North American retail operation at an unbelievable pace; annual sales for the division more than doubled from $50.8 billion in 2014 to $106.1 billion last year.
Junglee is a former online shopping service provided by Amazon that enabled customers to search for products from online and offline retailers in India. Junglee started off as a virtual database that was used to extract information off the internet and deliver it to enterprise applications. As it progressed, Junglee started to use its database technology to create a single window marketplace on the internet by making every item from every supplier available for purchase. Web shoppers could locate, compare and transact millions of products from across the Internet shopping mall through one window.[114]
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Amazon has separate retail websites for the United States, the United Kingdom and Ireland, France, Canada, Germany, Italy, Spain, Netherlands, Australia, Brazil, Japan, China, India, Mexico, Singapore, and Turkey. In 2016, Dutch, Polish, and Turkish language versions of the German Amazon website were also launched.[7][8][9] Amazon also offers international shipping of some of its products to certain other countries.[10]
Throughout the summer of 2018, Vermont Senator Bernie Sanders criticized Amazon's wages and working conditions in a series of YouTube videos and media appearances. He also pointed to the fact that Amazon had paid no federal income tax in the previous year.[170] Sanders solicited stories from Amazon warehouse workers who felt exploited by the company.[171] One such story, by James Bloodworth, described the environment as akin to "a low-security prison" and stated that the company's culture used an Orwellian newspeak.[172] These reports cited a finding by New Food Economy that one third of fulfilment center workers in Arizona were on the Supplemental Nutrition Assistance Program (SNAP).[173] Responses by Amazon included incentives for employees to tweet positive stories and a statement which called the salary figures used by Sanders "inaccurate and misleading". The statement also charged that it was inappropriate for him to refer to SNAP as "food stamps".[171] On September 5, 2018, Sanders along with Ro Khanna introduced the Stop Bad Employers by Zeroing Out Subsidies (Stop BEZOS) Act aimed at Amazon and other alleged beneficiaries of corporate welfare such as Wal-mart, McDonald's and Uber.[174] Among the bill's supporters were Tucker Carlson of Fox News and Matt Taibbi who criticized himself and other journalists for not covering Amazon's contribution to wealth inequality earlier.[175][176]

Currently, individuals can sell goods in some 20 categories, while professional sellers have been approved to sell items in more than 15 additional categories. Individual-approved categories include books, consumer electronics, tools and home improvement, and toys and games. On the other hand, professionals must meet various requirements to sell beauty products, clothing, fine art and wine.


Amazon hasn’t been content stopping with smart speakers and just standard old appliances under its AmazonBasics brand. In its quest to put Alexa everywhere, the company now sells a dizzying number of smart home devices that go well beyond its core speaker and set-top box beginnings. First there was the Echo Dot, to help bring Alexa to analog speaker systems and get the voice assistant into more rooms of the home. Then there was the Echo Look, for AI-assisted outfit recommendations, and the Echo Show, which contained a display and camera for video chatting and was designed to be a hands-free screen for the kitchen.
Yet the more monumental retail push occurred last summer, when Amazon purchased grocery chain Whole Foods for $13.7 billion and proved, yet again, that Bezos is willing and able to buy his way into a new market when it’s unfavorable to start from scratch. Amazon now uses Whole Foods’ grocery pick-up and delivery perks and in-store discounts as a way to reward its Prime subscribers. It’s also using its massive resources to lower Whole Foods prices, making it more competitive with Kroger, Target, and Walmart. In response, Walmart has begun investing heavily in e-commerce and grocery delivery to protect its turf from Amazon, setting the stage for an unprecedented retail war.
In addition to strict acceptance to be sold by As Seen On TV Incorporated, Telebrands and other distributers, the most successful products have almost always served to provide a solution to a common problem - and this has inspired inventors worldwide to share their creations and push the industry. The industry leaders have always been smart when it comes to marketing, and have recently started making more of a transition towards ecommerce – using micro websites to push their products, and making good use of affiliate programs. Infomercials now support awareness in addition to creating it.
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