Amazon is known today not just as the everything store, but as the creator of Alexa, one of the most pervasive digital voice assistants on the market today. As an extension of Alexa, Amazon has become more than just a seller of other people’s products. It’s now a hardware maker (Fire Phone aside), having embarked on its boldest product play since the original Kindle when it decided to develop its own line of smart speakers to house its artificial intelligence software. Once again, the division responsible for this piece of hardware was Lab126, Amazon’s hardware arm that gave it the tools to dominate the e-reader market nearly a decade prior.
Amazon has separate retail websites for the United States, the United Kingdom and Ireland, France, Canada, Germany, Italy, Spain, Netherlands, Australia, Brazil, Japan, China, India, Mexico, Singapore, and Turkey. In 2016, Dutch, Polish, and Turkish language versions of the German Amazon website were also launched. Amazon also offers international shipping of some of its products to certain other countries.
A 2015 front-page article in The New York Times profiled several former Amazon employees who together described a "bruising" workplace culture in which workers with illness or other personal crises were pushed out or unfairly evaluated. Bezos responded by writing a Sunday memo to employees, in which he disputed the Times's account of "shockingly callous management practices" that he said would never be tolerated at the company.
Customers will find products like the card game Codenames (4.8 stars, with more than 2,000 customer reviews), which 88% of reviewers rated 5 stars, and a Lodge 3.5 Inch Cast Iron Mini Skillet (4.4 stars, with more than 10,900 customer reviews), which 76% of reviewers rated 5 stars. Of course, Amazon 4-star shoppers can also find Amazon devices like the Echo Spot (4.5 stars, with more than 5,600 customer reviews), and the Fire TV Stick (4.4 stars, with more than 197,000 customer reviews). Customers can test-drive dozens of Amazon devices and smart home accessories that work with Alexa, and shop a curated selection of speakers, fitness tech, and other highly rated consumer electronics.
Aside from creating the logo, A.J Khubani actually played a huge role in the advent of the infomercial as we know it today, which started with his Amber Vision sunglasses in 1987. More recently, his company sold the PedEgg, another As Seen On TV product which has sold 50 million units (in addition to other successful products like the As Seen On TV mop and the As Seen On TV hose). Anyone looking for the same level of success with their own product can pitch their idea to both Telebrands and As Seen On TV, Inc. although they only accept a few submissions each year.