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The domain amazon.com attracted at least 615 million visitors annually by 2008.[119] Amazon attracts over 130 million customers to its US website per month by the start of 2016.[120] The company has also invested heavily on a massive amount of server capacity for its website, especially to handle the excessive traffic during the December Christmas holiday season.[121]
Amazon, seeing the obvious opportunity here, reportedly outbid none other than Google to become Twitch’s parent company three years later, with the AWS infrastructure a big part of why Twitch CEO Emmett Shear decided to take the deal. Now, four years later, Twitch has outlasted both YouTube and Facebook’s attempts to snatch away its market share and, given the popularity of titles like Epic Games’ Fortnite, has become an even more integral fixture of modern online life and youth culture. Amazon has more recently integrated Twitch into its Prime subscription, giving subscribers free games and complementary channel subscriptions.
Amazon runs data centers for its online services and owns generators or purchases electricity corresponding to its consumption, mostly renewable energy.[139] Amazon contracted with Avangrid to build and operate the first wind farm in North Carolina to power Amazon's Virginia data centers. The wind farm was built and began operating in December 2016 despite opposition from President Trump and some North Carolina Republican legislators.[140][141][142][143][144]
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That’s a lot of people to compete with, but it can pay off. While smaller items like clothing, consumables, and books won’t see that large of a price cut, Black Friday is still worth the pre-dawn alarm if you’re after deals on big-ticket items. Think: Household appliances, grills, TVs, and other electronics. “Stores use the doorbusters to whip you into a bargain-shopping frenzy in hopes that you'll buy more than the advertised bargains,” says Lisa Lee Freeman, co-host of the Hot Shopping Tips podcast. “The stores often barely break even or even lose money on doorbuster specials, but they make it back when shoppers stick around and buy other items that may not be such great deals.”
Although the company did raise the minimum wage for all of its employees earlier this month, it’s plowing ahead on warehouse robotics and automation in a way that could fundamentally reshape how its lowest-paid employees perform work — and how many of those employees it needs to retain. Amazon now uses more than 100,000 robots in warehouses around the world to help move and organize products, according to The New York Times, and it also sponsors an annual robotics competition to help spur innovation in AI that could result in more dexterous and intelligent robots capable of performing complex physical tasks.

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On October 16, 2016, Apple filed a trademark infringement case against Mobile Star LLC for selling counterfeit Apple products to Amazon. In the suit, Apple provided evidence that Amazon was selling these counterfeit Apple products and advertising them as genuine. Through purchasing, Apple was able to identify that nearly 90% of the Apple accessories sold and fulfilled by Amazon were counterfeit. Amazon was sourcing and selling items without properly determining if they are genuine. Mobile Star LLC settled with Apple for an undisclosed amount on April 27, 2017.[164]
As Seen On TV is a generic nameplate for products advertised on television in the United States for direct-response mail-order through a toll-free telephone number. As Seen On TV advertisements, known as infomercials, are usually 30-minute shows or two-minute spots during commercial breaks. These products can range from kitchen, household, automotive, cleaning, health, and beauty products, to exercise and fitness products, books, or to toys and games for children. Typically the packaging for these items includes a standardized red seal in the shape of a CRT television screen with the words "AS SEEN ON TV" in white, an intentional allusion to the logo of TV Guide magazine.[citation needed]
This service isn't just for packaged goods, either. Many stores offer shoppers the opportunity to order fresh produce, meats, dairy, and other groceries online and get these items delivered directly to their homes. In addition, many products that aren't necessarily found easily in stores can be found online —  sometimes for a much cheaper price. You might even be able to ​take advantage of online rewards or cash-back offers, too.
Associates can access the Amazon catalog directly on their websites by using the Amazon Web Services (AWS) XML service. A new affiliate product, aStore, allows Associates to embed a subset of Amazon products within another website, or linked to another website. In June 2010, Amazon Seller Product Suggestions was launched (rumored to be internally called "Project Genesis") to provide more transparency to sellers by recommending specific products to third-party sellers to sell on Amazon. Products suggested are based on customers' browsing history.[133]
Junglee is a former online shopping service provided by Amazon that enabled customers to search for products from online and offline retailers in India. Junglee started off as a virtual database that was used to extract information off the internet and deliver it to enterprise applications. As it progressed, Junglee started to use its database technology to create a single window marketplace on the internet by making every item from every supplier available for purchase. Web shoppers could locate, compare and transact millions of products from across the Internet shopping mall through one window.[114]

Quick-Step flooring has earned the prestigious FloorScore certification for indoor air quality by passing the most stringent tests in the world. All Quick-Step products are officially FloorScore certified, giving families living on our flooring peace of mind that they are bringing a product into their home that meets strict indoor air quality standards.
Many items on Amazon come from third-party sellers on the Marketplace, indicated by a "Sold by" line near the "Add to Cart" button. If both Amazon and third-party sellers offer the item, the large "Add to Cart" button buys from Amazon, and you'll see a few alternative "Add to Cart" buttons with different prices and a link to a full list of used and new versions of the product. Marketplace sellers set their own prices, so you might find a great discount on a used item, or come across a rare, discontinued product that's only for sale at a collector's price. Even when buying from another seller, Amazon itself handles your payment, so you don't need to worry about your credit card information leaking out.
In one brief keynote, the company announced a car infotainment device, yet more updates to the standard Echo speaker and Dot line, a subwoofer, a set of stereo amplifiers, a Chromecast Audio competitor, a smart wall clock, a smart plug, and a super-powered Slingbox-style device for over-the-air programming. Oh and lest we forget, Amazon also made a microwave with Alexa built in, using it as a model to start competing with companies like KitchenAid, LG, and Samsung by making Alexa the go-to voice assistant and AI hub for household appliances. In addition to building its own devices, the company also invests in startups through its Alexa Fund to scout new and promising entrants and product categories, and it’s acquired quite a few of those companies — including security cam startup Blink and smart doorbell maker Ring — to ensure it has every corner of the smart home covered.

In late 2016, the company launched its first experimental Go store, which replaces cashiers with a computer vision system that automatically detects when you take products off the shelf and checks you out as you leave the store. Go now has two locations in Chicago, three in Seattle, and one that just opened in San Francisco today, with more planned in California and New York City over the course of the next year. Bloomberg reported in September that Amazon may open as many as 3,000 Go locations by 2021, with the goal of competing with stores like CVS and 7-Eleven, as well as fast casual and made-to-go meal establishments. The company is also now experimenting with brick-and-mortar stores that sell only four-star rated products from Amazon.com, starting with a location in New York City.

Amazon is known today not just as the everything store, but as the creator of Alexa, one of the most pervasive digital voice assistants on the market today. As an extension of Alexa, Amazon has become more than just a seller of other people’s products. It’s now a hardware maker (Fire Phone aside), having embarked on its boldest product play since the original Kindle when it decided to develop its own line of smart speakers to house its artificial intelligence software. Once again, the division responsible for this piece of hardware was Lab126, Amazon’s hardware arm that gave it the tools to dominate the e-reader market nearly a decade prior.


Amazon's Prime subscription service costs $99 per year and provides free two-day shipping on items purchased from Amazon that display the "Prime" logo. Prime includes free shipping on Marketplace items that sellers opt to have delivered via Amazon's warehouse, but not on most third-party purchases. Even without Prime, orders over $35 include free basic shipping, but Prime can save you a good amount on shipping if you frequently place small orders or need items delivered quickly. In addition, Prime includes extras such as Prime Instant Video, a streaming video service similar to Netflix, Prime Music, which provides free streaming music, and the ability to borrow one Kindle e-book per month from the Amazon Kindle Lending Library. To start a subscription, click "Your Prime" at the top of any Amazon page.
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Amazon first entered the media industry as a major online retailer in the late ‘90s. The company began by selling CDs and DVDs to a burgeoning market of online shoppers who began turning to the internet for music and movies, before the technical feasibility of streaming and the advent of the iPod. But it wasn’t until 2005, with the initial launch of Amazon Prime, that the company began laying the ground work for a future digital media ecosystem that integrated directly into its online store.
The Amazon sales rank (ASR) provides an indication of the popularity of a product sold on any Amazon locale. It is a relative indicator of popularity that is updated hourly. Effectively, it is a "best sellers list" for the millions of products stocked by Amazon.[134] While the ASR has no direct effect on the sales of a product, it is used by Amazon to determine which products to include in its bestsellers lists.[134] Products that appear in these lists enjoy additional exposure on the Amazon website and this may lead to an increase in sales. In particular, products that experience large jumps (up or down) in their sales ranks may be included within Amazon's lists of "movers and shakers"; such a listing provides additional exposure that might lead to an increase in sales.[135] For competitive reasons, Amazon does not release actual sales figures to the public. However, Amazon has now begun to release point of sale data via the Nielsen BookScan service to verified authors.[136] While the ASR has been the source of much speculation by publishers, manufacturers, and marketers, Amazon itself does not release the details of its sales rank calculation algorithm. Some companies have analyzed Amazon sales data to generate sales estimates based on the ASR,[137] though Amazon states:
As Seen On TV is a generic nameplate for products advertised on television in the United States for direct-response mail-order through a toll-free telephone number. As Seen On TV advertisements, known as infomercials, are usually 30-minute shows or two-minute spots during commercial breaks. These products can range from kitchen, household, automotive, cleaning, health, and beauty products, to exercise and fitness products, books, or to toys and games for children. Typically the packaging for these items includes a standardized red seal in the shape of a CRT television screen with the words "AS SEEN ON TV" in white, an intentional allusion to the logo of TV Guide magazine.[citation needed]
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