Bezos and those he’s hired over the years have been prescient about a vast number of shifts in how people spend money, buy products, and use the internet. But none of their predictions may have panned out quite as lucratively as Amazon Web Services, the company’s cloud computing division that loans server space and other computing resources at massive profit margins.
Amazon.com's product lines available at its website include several media (books, DVDs, music CDs, videotapes and software), apparel, baby products, consumer electronics, beauty products, gourmet food, groceries, health and personal-care items, industrial & scientific supplies, kitchen items, jewelry, watches, lawn and garden items, musical instruments, sporting goods, tools, automotive items and toys & games.
In November 2013, Amazon.com announced a partnership with the United States Postal Service to begin delivering orders on Sundays. The service, included in Amazon's standard shipping rates, initiated in metropolitan areas of Los Angeles and New York due to the high-volume and inability to deliver timely, with plans to expand into Dallas, Houston, New Orleans and Phoenix by 2014.
Cyber Monday generally means more retailer-wide discounts, rather than product-specific ones that pop up on Black Friday, says Novickis. But occasionally, the specific products that do get marked down on Cyber Monday are serious steals. "If a merchant stocked up on a product for Black Friday and then it didn’t sell as well as expected, there could be a deeper discount on Cyber Monday," she says.
This service isn't just for packaged goods, either. Many stores offer shoppers the opportunity to order fresh produce, meats, dairy, and other groceries online and get these items delivered directly to their homes. In addition, many products that aren't necessarily found easily in stores can be found online — sometimes for a much cheaper price. You might even be able to take advantage of online rewards or cash-back offers, too.
In addition to strict acceptance to be sold by As Seen On TV Incorporated, Telebrands and other distributers, the most successful products have almost always served to provide a solution to a common problem - and this has inspired inventors worldwide to share their creations and push the industry. The industry leaders have always been smart when it comes to marketing, and have recently started making more of a transition towards ecommerce – using micro websites to push their products, and making good use of affiliate programs. Infomercials now support awareness in addition to creating it.