Amazon was never going to be able to compete with Google’s YouTube in user-uploaded video content, and it didn’t have the social infrastructure of Facebook to become a destination where people discuss their lives and share videos from around the web. But what Amazon did have was the resources to purchase a company that was poised to outrun both Facebook and YouTube to a new type of business: live-streaming, in particular video games live-streaming. The pioneer of that market was Twitch, which Amazon purchased in 2014 for just shy of $1 billion.

Amazon, with its unfettered access to troves of valuable consumer and seller data, came upon a rather interesting business model around 2009, when it launched a private label division under the name AmazonBasics. It started first with the items the company noticed people most often purchased without thinking too hard about the brand name, like batteries and HDMI cables. But as The New York Times reported this past summer, this proved to be a way to fast track a fledgling product category into a massive money-making top seller — AmazonBasics’ AA batteries now outsell Duracell and Energizer on Amazon.com after just a few years.
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Even so, the first infomercial of the same type we see on TV today, aired in 1982 and was for a hair growth supplement called “New Generation” which was marketed by entrepreneur Robert E. Murphy Jr. It was such a success that other companies quickly began following suit and purchasing program-length commercial air time. At this time infomercials used to commonly be shown during late night/early morning hours, although stations discovered success showing them at other times when they learned that the majority of purchases were made in the morning, during the day, and around primetime.
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