Amazon's Prime subscription service costs $99 per year and provides free two-day shipping on items purchased from Amazon that display the "Prime" logo. Prime includes free shipping on Marketplace items that sellers opt to have delivered via Amazon's warehouse, but not on most third-party purchases. Even without Prime, orders over $35 include free basic shipping, but Prime can save you a good amount on shipping if you frequently place small orders or need items delivered quickly. In addition, Prime includes extras such as Prime Instant Video, a streaming video service similar to Netflix, Prime Music, which provides free streaming music, and the ability to borrow one Kindle e-book per month from the Amazon Kindle Lending Library. To start a subscription, click "Your Prime" at the top of any Amazon page.
Currently, individuals can sell goods in some 20 categories, while professional sellers have been approved to sell items in more than 15 additional categories. Individual-approved categories include books, consumer electronics, tools and home improvement, and toys and games. On the other hand, professionals must meet various requirements to sell beauty products, clothing, fine art and wine.

Robert Nava is the owner of National Parks Depot and an ex-con who never thought he’d end up a highly successful ecommerce storeowner. Today, National Parks Depot pulls in $80,000 a month selling all kinds of outdoor gear and wear for camping, fishing, hiking, hunting, cycling, rafting and scuba activities. Robert says building his ecommerce store through Shopify was one of the easiest things he’s ever done.

In July 1995, the company began service as an online bookstore.[31] The first book sold on Amazon.com was Douglas Hofstadter's Fluid Concepts and Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought.[32] In the first two months of business, Amazon sold to all 50 states and over 45 countries. Within two months, Amazon's sales were up to $20,000/week.[33] In October 1995, the company announced itself to the public.[34] In 1996, it was reincorporated in Delaware. Amazon issued its initial public offering of stock on May 15, 1997, at $18 per share, trading under the NASDAQ stock exchange symbol AMZN.[35]
In June 2017, Amazon announced that it would acquire Whole Foods, a high-end supermarket chain with over 400 stores, for $13.4 billion.[14][41] The acquisition was seen by media experts as a move to strengthen its physical holdings and challenge Walmart's supremacy as a brick and mortar retailer. This sentiment was heightened by the fact that the announcement coincided with Walmart's purchase of men's apparel company Bonobos.[42] On August 23, 2017, Whole Foods shareholders, as well as the Federal Trade Commission, approved the deal.[43][44]
Some other large e-commerce sellers use Amazon to sell their products in addition to selling them through their own websites. The sales are processed through Amazon.com and end up at individual sellers for processing and order fulfillment and Amazon leases space for these retailers. Small sellers of used and new goods go to Amazon Marketplace to offer goods at a fixed price.[148] Amazon also employs the use of drop shippers or meta sellers. These are members or entities that advertise goods on Amazon who order these goods direct from other competing websites but usually from other Amazon members. These meta sellers may have millions of products listed, have large transaction numbers and are grouped alongside other less prolific members giving them credibility as just someone who has been in business for a long time. Markup is anywhere from 50% to 100% and sometimes more, these sellers maintain that items are in stock when the opposite is true. As Amazon increases their dominance in the marketplace these drop shippers have become more and more commonplace in recent years.[citation needed]
Amazon acquired Junglee in 1998, and the website Junglee.com was launched in India in February 2012[115] as a comparison-shopping website. It curated and enabled searching for a diverse variety of products such as clothing, electronics, toys, jewelry and video games, among others, across thousands of online and offline sellers. Millions of products are browse-able, whereby the client selects a price, and then they are directed to a seller. In November 2017, Amazon closed down Junglee.com and the former domain currently redirects to Amazon India.[116]

You can save even more money by shopping with discounted gift cards. “Companies like CardCash and Raise offer gift cards up to fifty percent off, so a one-hundred-dollar gift card could be purchased for only fifty dollars,” says Conway of Slickdeals. “Some gift cards to popular merchants may be a lesser savings, but every dollar counts, especially if you're making a larger purchase.”
After locating the product in Amazon’s catalog, a seller will be prompted to enter information about its quality. It’s important to be as truthful and accurate as possible when describing the item as one of the following: new, used-like new, used-very good, used-good or used-acceptable. You can also provide a note with pertinent details about the item. For example, you can explain that a book is in good condition save a few folded pages.
If your new dress doesn't fit right or a gadget arrives broken, Amazon accepts returns on most sales within 30 days of delivery. In general, third-party sellers offer the same policy, although you'll usually have to pay for return shipping to the seller unless the seller advertises free returns, whereas Amazon often provides a prepaid shipping label for its own returns. The cost of the return may be subtracted from the refund if the item was returned for some other reason than Amazon's mistake.

While sites like eBay and Craigslist allow you to list any item barring certain exceptions, Amazon asks that you find a similar product in its database. If you can’t find a similar product, Amazon has a procedure for creating a new product page. You should be aware, however, that new products often require additional approval from Amazon before listing can occur.
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Before you can sell your goods on Amazon, you need to create a store through Seller Central. As a seller, you have the choice of creating either an individual or professional account. While individuals can list their goods for free, selling as a professional costs $39.99 a month plus additional fees based on the value of the final sale. Individuals typically pay $0.99 per item sold in addition to variable fees based on an item’s category.
In May 2018, Amazon threatened the Seattle City Council over an employee head tax proposal that would have funded houselessness services and low-income housing. The tax would have cost Amazon about $800 per employee, or 0.7% of their average salary.[202] In retaliation, Amazon paused construction on a new building, threatened to limit further investment in the city, and funded a repeal campaign. Although originally passed, the measure was soon repealed after an expensive repeal campaign spearheaded by Amazon.[203]
Prime started as a two-day shipping membership for devoted Amazon shoppers, and it didn’t add any additional benefits until 2011. However, since then, Prime has grown into a subscription service with more than 100 million paid users worldwide, while the service itself has evolved to include additional perks over the years, including a Prime credit card now with 5 percent cash back. (Amazon also operates Amazon Pay for purchasing online goods elsewhere with your Amazon account, and the Amazon Cash service for translating cash into store credit using a barcode, although neither are restricted to Prime users.)
Of course, one of the most important steps in the process of selling products is setting prices. One of benefits of using Amazon to sell goods online is that you can see what other merchants are charging for similar items. If you want to make sure your copy of The Scarlet Letter sells over the other ones listed, set the price with shipping lower than your competitors. You can also specify whether you want to handle the shipping yourself or allow Amazon to do so.
Amazon acquired Junglee in 1998, and the website Junglee.com was launched in India in February 2012[115] as a comparison-shopping website. It curated and enabled searching for a diverse variety of products such as clothing, electronics, toys, jewelry and video games, among others, across thousands of online and offline sellers. Millions of products are browse-able, whereby the client selects a price, and then they are directed to a seller. In November 2017, Amazon closed down Junglee.com and the former domain currently redirects to Amazon India.[116]
That same year, the company launched Dash buttons for instant reordering of products like laundry detergent, and it’s more recently been investing in new services that let package-carrying couriers unlock the truck of your car and even your front door. Most recently, Amazon has signaled an intention to disrupt health care by purchasing online pharmaceutical startup PillPack. All of this has helped Amazon grow its North American retail operation at an unbelievable pace; annual sales for the division more than doubled from $50.8 billion in 2014 to $106.1 billion last year.

With Prime Pantry, which also launched in 2014, Amazon honed its focus on competing with the Walmarts and pharmacies of the world by giving Prime subscribers an easy way to fill one giant box with household supplies and other nonperishable goods. In 2015, Amazon launched a home services arm for everything from house cleanings and oil changes to furniture assembly and theater installation.
World-famous action movie and television star Chuck Norris has stood behind the Total Gym exercise machine for more than 30 years. The Total Gym provides a complete exercise experience in one simple product. Because the product is able to fold out to become different machines, this gym allows a person to stay in peak physical condition without wasting a lot of money. Norris himself is world famous for his physique and has used the Total Gym for decades to maintain that condition.
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