Shelfari was a social cataloging website for books. Shelfari users built virtual bookshelves of the titles which they owned or had read and they could rate, review, tag and discuss their books. Users could also create groups that other members could join, create discussions and talk about books, or other topics. Recommendations could be sent to friends on the site for what books to read. Amazon bought the company in August 2008.[100] Shelfari continued to function as an independent book social network within the Amazon until January 2016, when Amazon announced that it would be merging Shelfari with Goodreads and closing down Shelfari.[102][103]

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After reading a report about the future of the Internet that projected annual web commerce growth at 2,300%, Bezos created a list of 20 products that could be marketed online. He narrowed the list to what he felt were the five most promising products, which included: compact discs, computer hardware, computer software, videos, and books. Bezos finally decided that his new business would sell books online, due to the large worldwide demand for literature, the low price points for books, along with the huge number of titles available in print.[27] Amazon was founded in the garage of Bezos' rented home in Bellevue, Washington.[25][28][29] Bezos' parents invested almost $250,000 in the start-up.[30]
Shelfari was a social cataloging website for books. Shelfari users built virtual bookshelves of the titles which they owned or had read and they could rate, review, tag and discuss their books. Users could also create groups that other members could join, create discussions and talk about books, or other topics. Recommendations could be sent to friends on the site for what books to read. Amazon bought the company in August 2008.[100] Shelfari continued to function as an independent book social network within the Amazon until January 2016, when Amazon announced that it would be merging Shelfari with Goodreads and closing down Shelfari.[102][103]
Bezos and those he’s hired over the years have been prescient about a vast number of shifts in how people spend money, buy products, and use the internet. But none of their predictions may have panned out quite as lucratively as Amazon Web Services, the company’s cloud computing division that loans server space and other computing resources at massive profit margins.
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The infomercial industry is huge and is worth a staggering $250 billion as of 2015. It all started back in the late 40’s and early 50’s when major sponsors of serial television programs were soap manufacturers (i.e. Proctor & Gamble, Lever Brothers and Colgate-Palmolive), which is how “soap operas” got their name. There is some controversy although the first infomercial is thought to have been for a blender either made by VitaMix or Waring Blenders and aired in 1949 or 1950. Time limits for commercials were imposed by the Federal Communications Commission (FCC) not too long after this which halted the growth of infomercials until 1984 when those limits were removed.
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