In early 2018, President Donald Trump repeatedly criticized Amazon's use of the United States Postal Service and pricing of its deliveries, stating, "I am right about Amazon costing the United States Post Office massive amounts of money for being their Delivery Boy," Trump tweeted. "Amazon should pay these costs (plus) and not have them bourne [sic] by the American Taxpayer."[167] Amazon's shares fell by 6 percent as a result of Trump's comments. Shepard Smith of Fox News disputed Trump's claims and pointed to evidence that the USPS was offering below market prices to all customers with no advantage to Amazon. However, analyst Tom Forte pointed to the fact that Amazon's payments to the USPS are not public and that their contract has a reputation for being "a sweetheart deal".[168][169]
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With Prime Pantry, which also launched in 2014, Amazon honed its focus on competing with the Walmarts and pharmacies of the world by giving Prime subscribers an easy way to fill one giant box with household supplies and other nonperishable goods. In 2015, Amazon launched a home services arm for everything from house cleanings and oil changes to furniture assembly and theater installation.
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Prime started as a two-day shipping membership for devoted Amazon shoppers, and it didn’t add any additional benefits until 2011. However, since then, Prime has grown into a subscription service with more than 100 million paid users worldwide, while the service itself has evolved to include additional perks over the years, including a Prime credit card now with 5 percent cash back. (Amazon also operates Amazon Pay for purchasing online goods elsewhere with your Amazon account, and the Amazon Cash service for translating cash into store credit using a barcode, although neither are restricted to Prime users.)

Amazon derives many of its sales (around 40% in 2008) from third-party sellers who sell products on Amazon.[129] Associates receive a commission for referring customers to Amazon by placing links to Amazon on their websites if the referral results in a sale. Worldwide, Amazon has "over 900,000 members" in its affiliate programs.[130] In the middle of 2014, the Amazon Affiliate Program is used by 1.2% of all websites and it is the second most popular advertising network after Google Ads.[131] It is frequently used by websites and non-profits to provide a way for supporters to earn them a commission.[132] Amazon reported over 1.3 million sellers sold products through Amazon's websites in 2007. Unlike eBay, Amazon sellers do not have to maintain separate payment accounts; all payments are handled by Amazon.[citation needed]
On May 5, 2014, Amazon unveiled a partnership with Twitter. Twitter users can link their accounts to an Amazon account and automatically add items to their shopping carts by responding to any tweet with an Amazon product link bearing the hashtag #AmazonCart. This allows customers to never leave their Twitter feed and the product is waiting for them when they go to the Amazon website.[146]
But Amazon has been testing its drones for years and performed the first public demo delivery in the US last year. Meanwhile, it continues to submit outlandish patents about its vision for the future of drone delivery, including one for a self-destructing drone that disassembles itself in an emergency and a delivery drone mothership of sorts that would act as a city’s central hub for package-carrying UAVs.
In September 2017, Amazon announced plans to locate a second headquarters in a metropolitan area with at least a million people.[45] Cities needed to submit their presentations by October 19, 2017 for the project called HQ2.[46] The $5 billion second headquarters, starting with 500,000 square feet and eventually expanding to as much as 8 million square feet, may have as many as 50,000 employees.[47] In 2017, Amazon announced it would build a new downtown Seattle building with space for Mary's Place, a local charity in 2020.[48]
The Echo line and its Alexa assistant are Amazon’s avenues into our physical lives and our digital behaviors. With the data it collects, Amazon is able to better understand how we shop and how we want the devices of the future to listen, respond, and problem solve as if they were other human beings. Amazon has stiff competition in this space, primarily from Apple and Google, but its early investments in smart speakers and AI have helped Amazon overcome its absence in the key consumer markets like mobile, search, and social networks. As a result, Amazon has made early and tangible inroads in developing an ecosystem that customers will find increasingly hard to abandon down the line.
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