In June 2017, Amazon announced that it would acquire Whole Foods, a high-end supermarket chain with over 400 stores, for $13.4 billion. The acquisition was seen by media experts as a move to strengthen its physical holdings and challenge Walmart's supremacy as a brick and mortar retailer. This sentiment was heightened by the fact that the announcement coincided with Walmart's purchase of men's apparel company Bonobos. On August 23, 2017, Whole Foods shareholders, as well as the Federal Trade Commission, approved the deal.
Though more people shopped in-store and online on Black Friday 2017, Cyber Monday continues to beat Black Friday’s online sales. Last year, 81 million consumers shopped on Cyber Monday, bringing in $6.59 billion for retailers. 2017 marked a year-over-year increase of nearly 17 percent and set an all-time record of the most ever spent on the digital holiday.
Use Cyber Monday to do shopping you would have otherwise done. One big benefit to Cyber Monday is that stores usually offer percent-off deals that apply across multiple product categories, so you can potentially get a discount on a wider array of items, says Palmer. “In addition to double digit discounts, it’s easy to find free shipping offers,” she adds.
Amazon employs a multi-level e-commerce strategy. Amazon started by focusing on business-to-consumer relationships between itself and its customers and business-to-business relationships between itself and its suppliers and then moved to facilitate customer-to-customer with the Amazon marketplace which acts as an intermediary to facilitate transactions. The company lets anyone sell nearly anything using its platform. In addition to an affiliate program that lets anyone post-Amazon links and earn a commission on click-through sales, there is now a program which lets those affiliates build entire websites based on Amazon's platform.
Currently, individuals can sell goods in some 20 categories, while professional sellers have been approved to sell items in more than 15 additional categories. Individual-approved categories include books, consumer electronics, tools and home improvement, and toys and games. On the other hand, professionals must meet various requirements to sell beauty products, clothing, fine art and wine.
The main con is obviously the cold, crowds, and chaos. But just because Black Friday traditionally means in-store shopping, doesn't mean that many retailers won't offer sales online. Last year, online sales hit 19.62 billion over the five-day period from Thanksgiving through Cyber Monday. So if you don't want to wake up in the middle of the night to battle crowds and wait in long lines, check with your favorite stores to see if you can do it all from the comfort of your home.
Aside from creating the logo, A.J Khubani actually played a huge role in the advent of the infomercial as we know it today, which started with his Amber Vision sunglasses in 1987. More recently, his company sold the PedEgg, another As Seen On TV product which has sold 50 million units (in addition to other successful products like the As Seen On TV mop and the As Seen On TV hose). Anyone looking for the same level of success with their own product can pitch their idea to both Telebrands and As Seen On TV, Inc. although they only accept a few submissions each year.