In 1999, Amazon first attempted to enter the publishing business by buying a defunct imprint, "Weathervane", and publishing some books "selected with no apparent thought", according to The New Yorker. The imprint quickly vanished again, and as of 2014 Amazon representatives said that they had never heard of it. Also in 1999, Time magazine named Bezos the Person of the Year when it recognized the company's success in popularizing online shopping.
You can save even more money by shopping with discounted gift cards. “Companies like CardCash and Raise offer gift cards up to fifty percent off, so a one-hundred-dollar gift card could be purchased for only fifty dollars,” says Conway of Slickdeals. “Some gift cards to popular merchants may be a lesser savings, but every dollar counts, especially if you're making a larger purchase.”