In early 2018, President Donald Trump repeatedly criticized Amazon's use of the United States Postal Service and pricing of its deliveries, stating, "I am right about Amazon costing the United States Post Office massive amounts of money for being their Delivery Boy," Trump tweeted. "Amazon should pay these costs (plus) and not have them bourne [sic] by the American Taxpayer." Amazon's shares fell by 6 percent as a result of Trump's comments. Shepard Smith of Fox News disputed Trump's claims and pointed to evidence that the USPS was offering below market prices to all customers with no advantage to Amazon. However, analyst Tom Forte pointed to the fact that Amazon's payments to the USPS are not public and that their contract has a reputation for being "a sweetheart deal".
In addition to strict acceptance to be sold by As Seen On TV Incorporated, Telebrands and other distributers, the most successful products have almost always served to provide a solution to a common problem - and this has inspired inventors worldwide to share their creations and push the industry. The industry leaders have always been smart when it comes to marketing, and have recently started making more of a transition towards ecommerce – using micro websites to push their products, and making good use of affiliate programs. Infomercials now support awareness in addition to creating it.
Aside from creating the logo, A.J Khubani actually played a huge role in the advent of the infomercial as we know it today, which started with his Amber Vision sunglasses in 1987. More recently, his company sold the PedEgg, another As Seen On TV product which has sold 50 million units (in addition to other successful products like the As Seen On TV mop and the As Seen On TV hose). Anyone looking for the same level of success with their own product can pitch their idea to both Telebrands and As Seen On TV, Inc. although they only accept a few submissions each year.