In addition to pulling in hosting revenue from companies like Disney, Netflix, and Spotify, AWS is also the backbone of the company’s own internal infrastructure and the underlying foundation for its Alexa digital voice assistant. It is a major competitor to Microsoft and its Azure platform, as well as Google’s cloud computing division and the cloud businesses of IBM and Oracle. AWS is so important to the integrity of the apps and websites we use that a rare S3 outage, which is the web hosting pillar of AWS, took out large swaths of the internet.


The Echo line and its Alexa assistant are Amazon’s avenues into our physical lives and our digital behaviors. With the data it collects, Amazon is able to better understand how we shop and how we want the devices of the future to listen, respond, and problem solve as if they were other human beings. Amazon has stiff competition in this space, primarily from Apple and Google, but its early investments in smart speakers and AI have helped Amazon overcome its absence in the key consumer markets like mobile, search, and social networks. As a result, Amazon has made early and tangible inroads in developing an ecosystem that customers will find increasingly hard to abandon down the line.
Amazon acquired Junglee in 1998, and the website Junglee.com was launched in India in February 2012[115] as a comparison-shopping website. It curated and enabled searching for a diverse variety of products such as clothing, electronics, toys, jewelry and video games, among others, across thousands of online and offline sellers. Millions of products are browse-able, whereby the client selects a price, and then they are directed to a seller. In November 2017, Amazon closed down Junglee.com and the former domain currently redirects to Amazon India.[116]
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Amazon Studios, which was founded in 2010 to compete with Hulu and Netflix in original programming, has become a powerhouse in Hollywood, taking home both Emmys and Oscars and growing into a staple of the modern entertainment diet of many Americans. Rounding out its position in digital media is the FireTV streaming device, which Amazon first launched in 2014 to compete with Apple, Roku, and other set-top box makers. The product has since been shrunk into a skinny HDMI stick — Amazon still sells the box and now also a small, square-shaped Fire TV Cube — and it remains one of the best-selling consumer electronics devices on Amazon.com.
Bezos and those he’s hired over the years have been prescient about a vast number of shifts in how people spend money, buy products, and use the internet. But none of their predictions may have panned out quite as lucratively as Amazon Web Services, the company’s cloud computing division that loans server space and other computing resources at massive profit margins.
Amazon’s transformation into the world’s more pervasive retail operation wouldn’t be complete unless the company began a seemingly counterintuitive push from online to offline. Starting with its brick-and-mortar bookstores in 2015 — first in Seattle and now in Chicago and New York City — Amazon established its intent to compete on all fronts with its retail competitors.
Shelfari was a social cataloging website for books. Shelfari users built virtual bookshelves of the titles which they owned or had read and they could rate, review, tag and discuss their books. Users could also create groups that other members could join, create discussions and talk about books, or other topics. Recommendations could be sent to friends on the site for what books to read. Amazon bought the company in August 2008.[100] Shelfari continued to function as an independent book social network within the Amazon until January 2016, when Amazon announced that it would be merging Shelfari with Goodreads and closing down Shelfari.[102][103]
While Amazon has publicly opposed secret government surveillance, as revealed by Freedom of Information Act requests it has supplied facial recognition support to law enforcement in the form of the "Rekognition" technology and consulting services. Initial testing included the city of Orlando, Florida, and Washington County, Oregon. Amazon offered to connect Washington County with other Amazon government customers interested in Rekognition and a body camera manufacturer. These ventures are opposed by a coalition of civil rights groups with concern that they could lead to expansion of surveillance and be prone to abuse. Specifically, it could automate the identification and tracking of anyone, particularly in the context of potential police body camera integration.[204][205][206] Due to the backlash, the city of Orlando has publicly stated it will no longer use the technology.[207]
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Opt for the second-best deal to stay a step ahead of the madness. “A few years ago, my husband needed a new iPad and we decided to brave the Black Friday crowds,” says Slickdeals’ Conway. “We went to two different Target locations, both of which were sold out on the specific product, even though we were there within an hour of the sale start time. We ended up purchasing the iPad at Best Buy, which had it listed for about five dollars more, but had more inventory available. It was still a great deal and easier to access.”

In addition to strict acceptance to be sold by As Seen On TV Incorporated, Telebrands and other distributers, the most successful products have almost always served to provide a solution to a common problem - and this has inspired inventors worldwide to share their creations and push the industry. The industry leaders have always been smart when it comes to marketing, and have recently started making more of a transition towards ecommerce – using micro websites to push their products, and making good use of affiliate programs. Infomercials now support awareness in addition to creating it.

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