Brilliance Audio is an audiobook publisher founded in 1984 by Michael Snodgrass in Grand Haven, Michigan. The company produced its first 8 audio titles in 1985. The company was purchased by Amazon in 2007 for an undisclosed amount. At the time of the acquisition, Brilliance was producing 12–15 new titles a month. It operates as an independent company within Amazon.
Amazon's home page provides three methods to start finding and buying items. The front page itself shows off featured items, and once the site starts learning your tastes, it will display products based on your history. To find a specific item, type in the search bar at the top of the page. Press "Enter" to search the entire catalog, or select from the drop-down menu set automatically to "All" to search a specific category, which also enables the "Refine" capability for more specific results. If you'd rather just window shop, click "Shop by Department," to pick a section to browse.
Foregoing private stores or other online alternatives, a large number of individuals and businesses prefer to sell through Amazon.com. With more than 95 million unique visitors each month, Amazon can be an ideal place for vendors looking to increase sales or simply unload items they no longer want or need. And because Amazon enjoys a generally positive reputation with its customers, the site can be a great place for sellers to build brand recognition for their businesses.
Even so, the first infomercial of the same type we see on TV today, aired in 1982 and was for a hair growth supplement called “New Generation” which was marketed by entrepreneur Robert E. Murphy Jr. It was such a success that other companies quickly began following suit and purchasing program-length commercial air time. At this time infomercials used to commonly be shown during late night/early morning hours, although stations discovered success showing them at other times when they learned that the majority of purchases were made in the morning, during the day, and around primetime.