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Throughout the store there are features like “Most-Wished-For,” a collection of products that are most added to Amazon.com Wish Lists; “Trending Around NYC,” hot products that NYC-area customers are buying on Amazon.com; “Frequently Bought Together”; and “Amazon Exclusives.” These features, along with customer review cards with quotes from actual customer reviews, make it fun and easy to shop.
Yet despite having a hand in so many different industries, consumers largely trust Amazon with everything from their personal information and buying habits to the literal conversations they have in their own homes. According to a study The Verge conducted in partnership with consulting firm Reticle Research last year, Amazon is the most-liked and trusted technology brand by a wide margin. One likely explanation there is that the company has a strong relationship with its customers, thanks in part to its zealous commitment to low prices and a seemingly never-ending quest to make modern life more convenient.
Now when you shop with Amazon.com, a portion of your purchase will help support the work of the American Institute for Cancer Research. Through AmazonSmile, a website operated by Amazon, you can enjoy the same wide selection of products, low prices, and convenient shopping features as on Amazon.com. The difference is that when you shop on AmazonSmile, the AmazonSmile Foundation will donate 0.5% of the purchase price to AICR.
The infomercial industry is huge and is worth a staggering $250 billion as of 2015. It all started back in the late 40’s and early 50’s when major sponsors of serial television programs were soap manufacturers (i.e. Proctor & Gamble, Lever Brothers and Colgate-Palmolive), which is how “soap operas” got their name. There is some controversy although the first infomercial is thought to have been for a blender either made by VitaMix or Waring Blenders and aired in 1949 or 1950. Time limits for commercials were imposed by the Federal Communications Commission (FCC) not too long after this which halted the growth of infomercials until 1984 when those limits were removed.
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