Amazon's home page provides three methods to start finding and buying items. The front page itself shows off featured items, and once the site starts learning your tastes, it will display products based on your history. To find a specific item, type in the search bar at the top of the page. Press "Enter" to search the entire catalog, or select from the drop-down menu set automatically to "All" to search a specific category, which also enables the "Refine" capability for more specific results. If you'd rather just window shop, click "Shop by Department," to pick a section to browse.
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Robert Nava is the owner of National Parks Depot and an ex-con who never thought he’d end up a highly successful ecommerce storeowner. Today, National Parks Depot pulls in $80,000 a month selling all kinds of outdoor gear and wear for camping, fishing, hiking, hunting, cycling, rafting and scuba activities. Robert says building his ecommerce store through Shopify was one of the easiest things he’s ever done.
"Search Inside the Book" is a feature which allows customers to search for keywords in the full text of many books in the catalog.[126][127] The feature started with 120,000 titles (or 33 million pages of text) on October 23, 2003.[128] There are about 300,000 books in the program. Amazon has cooperated with around 130 publishers to allow users to perform these searches.[citation needed]
Install a browser extension. Tools like Honey hang out quietly while you shop, combing the web for the lowest price on whatever you’re buying. “One tool that saves Honey members time and money is Droplist,” says Honey’s Parisi. “Droplist watches selected items, notifying shoppers when the price of an item drops below the amount initially chosen. Droplist monitors the price of the item for 30, 60, or 90 days and will automatically send an email when the price drops to the amount that was set.”
In 1999, Amazon first attempted to enter the publishing business by buying a defunct imprint, "Weathervane", and publishing some books "selected with no apparent thought", according to The New Yorker. The imprint quickly vanished again, and as of 2014 Amazon representatives said that they had never heard of it.[37] Also in 1999, Time magazine named Bezos the Person of the Year when it recognized the company's success in popularizing online shopping.[38]
Before you can sell your goods on Amazon, you need to create a store through Seller Central. As a seller, you have the choice of creating either an individual or professional account. While individuals can list their goods for free, selling as a professional costs $39.99 a month plus additional fees based on the value of the final sale. Individuals typically pay $0.99 per item sold in addition to variable fees based on an item’s category.
In November 2015, Amazon opened its first physical bookstore location. It is named Amazon Books and is located in University Village in Seattle. The store is 5,500 square feet and prices for all products match those on its website.[149] Amazon will open its tenth physical book store in 2017;[150] media speculation suggests Amazon plans to eventually roll out 300 to 400 bookstores around the country.[149] Amazon plans to open brick and mortar bookstores in Germany.[151]
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Throughout the store there are features like “Most-Wished-For,” a collection of products that are most added to Amazon.com Wish Lists; “Trending Around NYC,” hot products that NYC-area customers are buying on Amazon.com; “Frequently Bought Together”; and “Amazon Exclusives.” These features, along with customer review cards with quotes from actual customer reviews, make it fun and easy to shop.
Amazon lobbies the United States federal government and state governments on issues such as the enforcement of sales taxes on online sales, transportation safety, privacy and data protection and intellectual property. According to regulatory filings, Amazon.com focuses its lobbying on the United States Congress, the Federal Communications Commission and the Federal Reserve. Amazon.com spent roughly $3.5 million, $5 million and $9.5 million on lobbying, in 2013, 2014 and 2015, respectively.[208]

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