"Search Inside the Book" is a feature which allows customers to search for keywords in the full text of many books in the catalog.[126][127] The feature started with 120,000 titles (or 33 million pages of text) on October 23, 2003.[128] There are about 300,000 books in the program. Amazon has cooperated with around 130 publishers to allow users to perform these searches.[citation needed]
After reading a report about the future of the Internet that projected annual web commerce growth at 2,300%, Bezos created a list of 20 products that could be marketed online. He narrowed the list to what he felt were the five most promising products, which included: compact discs, computer hardware, computer software, videos, and books. Bezos finally decided that his new business would sell books online, due to the large worldwide demand for literature, the low price points for books, along with the huge number of titles available in print.[27] Amazon was founded in the garage of Bezos' rented home in Bellevue, Washington.[25][28][29] Bezos' parents invested almost $250,000 in the start-up.[30]
Amazon derives many of its sales (around 40% in 2008) from third-party sellers who sell products on Amazon.[129] Associates receive a commission for referring customers to Amazon by placing links to Amazon on their websites if the referral results in a sale. Worldwide, Amazon has "over 900,000 members" in its affiliate programs.[130] In the middle of 2014, the Amazon Affiliate Program is used by 1.2% of all websites and it is the second most popular advertising network after Google Ads.[131] It is frequently used by websites and non-profits to provide a way for supporters to earn them a commission.[132] Amazon reported over 1.3 million sellers sold products through Amazon's websites in 2007. Unlike eBay, Amazon sellers do not have to maintain separate payment accounts; all payments are handled by Amazon.[citation needed]

Amazon allows users to submit reviews to the web page of each product. Reviewers must rate the product on a rating scale from one to five stars. Amazon provides a badging option for reviewers which indicate the real name of the reviewer (based on confirmation of a credit card account) or which indicate that the reviewer is one of the top reviewers by popularity. Customers may comment or vote on the reviews, indicating whether they found a review helpful to them. If a review is given enough "helpful" hits, it appears on the front page of the product. In 2010, Amazon was reported as being the largest single source of Internet consumer reviews.[123]

As you come across items you want, click "Add to Cart" to save them. If you're undecided, add it anyway and you can always take it out of the cart later. When you're done, click the "Cart" button at the top of any Amazon page and select "Proceed to Checkout." Your first purchase includes creating an account. When Amazon prompts you to log in, enter your email address, choose "I Am a New Customer" and fill in your personal info. You'll also need to enter a credit card to complete your purchase. If you haven't shopped online before, the prospect of giving out your card number might seem intimidating, but online stores use encryption to prevent hackers from stealing your information. To stay safe on Amazon, just as with any other site, never give out your password, keep up-to-date anti-virus software on your computer and watch your bill for unexpected charges. Some credit card companies also provide one-time use numbers for shopping online -- check your card company's website to see if it offers this feature.

Barnes & Noble sued Amazon on May 12, 1997, alleging that Amazon's claim to be "the world's largest bookstore" was false because it "...isn't a bookstore at all. It's a book broker." The suit was later settled out of court and Amazon continued to make the same claim.[36] Walmart sued Amazon on October 16, 1998, alleging that Amazon had stolen Walmart's trade secrets by hiring former Walmart executives. Although this suit was also settled out of court, it caused Amazon to implement internal restrictions and the reassignment of the former Walmart executives.[36]

World-famous action movie and television star Chuck Norris has stood behind the Total Gym exercise machine for more than 30 years. The Total Gym provides a complete exercise experience in one simple product. Because the product is able to fold out to become different machines, this gym allows a person to stay in peak physical condition without wasting a lot of money. Norris himself is world famous for his physique and has used the Total Gym for decades to maintain that condition.