In the course of a single generation, Amazon has grown from fledgling online bookseller to one of the most valuable and powerful corporations in modern history. The empire of CEO Jeff Bezos has grown so vast that critics, overseas regulators, and Washington politicians are all now wondering whether the company has become an unstoppable force, and what, if anything, is capable of reining in its reach. A recent spat with Sen. Bernie Sanders (D-VT) resulted in a minimum wage hike for tens of thousands of employees, but Amazon still operates largely without any meaningful checks on its power even as it aggressively expands into physical retail, the smart home, and warehouse and aviation robotics.
Amazon allows users to submit reviews to the web page of each product. Reviewers must rate the product on a rating scale from one to five stars. Amazon provides a badging option for reviewers which indicate the real name of the reviewer (based on confirmation of a credit card account) or which indicate that the reviewer is one of the top reviewers by popularity. Customers may comment or vote on the reviews, indicating whether they found a review helpful to them. If a review is given enough "helpful" hits, it appears on the front page of the product. In 2010, Amazon was reported as being the largest single source of Internet consumer reviews.[123]
Amazon’s transformation into the world’s more pervasive retail operation wouldn’t be complete unless the company began a seemingly counterintuitive push from online to offline. Starting with its brick-and-mortar bookstores in 2015 — first in Seattle and now in Chicago and New York City — Amazon established its intent to compete on all fronts with its retail competitors.
Many items on Amazon come from third-party sellers on the Marketplace, indicated by a "Sold by" line near the "Add to Cart" button. If both Amazon and third-party sellers offer the item, the large "Add to Cart" button buys from Amazon, and you'll see a few alternative "Add to Cart" buttons with different prices and a link to a full list of used and new versions of the product. Marketplace sellers set their own prices, so you might find a great discount on a used item, or come across a rare, discontinued product that's only for sale at a collector's price. Even when buying from another seller, Amazon itself handles your payment, so you don't need to worry about your credit card information leaking out.
While Amazon was expanding into streaming video, hardware, and cloud computing, it simultaneously maintained an aggressive push into even faster shipping and all new retail formats. The company started its same-day shipping initiative, Prime Now, in New York City in 2014, and it’s since expanded it to dozens of cities around the world. Around the same time, Amazon began a program called AmazonFresh to stock and ship groceries — including vegetables and refrigerated and freezer products — that it used as a way to stay competitive with traditional big-box retailers like Walmart and Target and Uber-like logistics newcomers like Instacart. The company now sells its own line of meal kits through Fresh to rival ready-to-cook options from companies like Blue Apron and Plated.

In July 1995, the company began service as an online bookstore.[31] The first book sold on Amazon.com was Douglas Hofstadter's Fluid Concepts and Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought.[32] In the first two months of business, Amazon sold to all 50 states and over 45 countries. Within two months, Amazon's sales were up to $20,000/week.[33] In October 1995, the company announced itself to the public.[34] In 1996, it was reincorporated in Delaware. Amazon issued its initial public offering of stock on May 15, 1997, at $18 per share, trading under the NASDAQ stock exchange symbol AMZN.[35]


Shortly after the first Kindle launched, Amazon premiered its Kindle Direct Publishing platform to let authors self-publish and sell books on Amazon. Two years later, the company launched its own suite of professional imprints called Amazon Publishing. Amazon now oversees tens of millions of self-published works on its platform and nearly two dozen imprints. In 2017, Amazon had more than 83 percent of all US ebook sales.
In 2013, Amazon secured a US$600 million contract with the CIA, which poses a potential conflict of interest involving the Bezos-owned The Washington Post and his newspaper's coverage of the CIA.[200] Kate Martin, director of the Center for National Security Studies, said, "It's a serious potential conflict of interest for a major newspaper like The Washington Post to have a contractual relationship with the government and the most secret part of the government."[201] This was later followed by a US$10 billion contract with the Department of Defence.[155]
Use voice commands to have Alexa search items in your order history and on Amazon's Choice list, and read you the products' names, prices and estimated delivery times. Once Alexa has found you the highest-rated and best-priced products, tell it to confirm your order and you're set. Watch for special promotional discounts that you can use to save money while voice ordering, and always ask for current Alexa Deals for exclusive savings.
Yet the more monumental retail push occurred last summer, when Amazon purchased grocery chain Whole Foods for $13.7 billion and proved, yet again, that Bezos is willing and able to buy his way into a new market when it’s unfavorable to start from scratch. Amazon now uses Whole Foods’ grocery pick-up and delivery perks and in-store discounts as a way to reward its Prime subscribers. It’s also using its massive resources to lower Whole Foods prices, making it more competitive with Kroger, Target, and Walmart. In response, Walmart has begun investing heavily in e-commerce and grocery delivery to protect its turf from Amazon, setting the stage for an unprecedented retail war.
Bezos and those he’s hired over the years have been prescient about a vast number of shifts in how people spend money, buy products, and use the internet. But none of their predictions may have panned out quite as lucratively as Amazon Web Services, the company’s cloud computing division that loans server space and other computing resources at massive profit margins.
On the logistics side, Amazon has for years been building out a network of delivery workers, fulfillment centers, trucks, cargo planes, and freighters to move products from manufacturers to customers at speeds once thought impossible. The company is now facilitating sea freight shipments, leasing Boeing cargo planes, building a $1.5 billion air cargo hub in Kentucky, and expanding its own UPS and FedEx competitor called Shipping with Amazon, or SWA. All of this is an effort to establish a global logistics network that no one company will be able to compete with.
Use apps to check prices in real-time. “The app ShopSavvy is really useful when you’re out shopping in stores because you can scan the barcode on items and see if there is a better deal elsewhere,” says Palmer of Nerdwallet. Woroch is also a fan of ShopSavvy, as well as Flipp, which provides circulars all in one place so you can quickly compare to plan your shopping trip strategically.

This service isn't just for packaged goods, either. Many stores offer shoppers the opportunity to order fresh produce, meats, dairy, and other groceries online and get these items delivered directly to their homes. In addition, many products that aren't necessarily found easily in stores can be found online —  sometimes for a much cheaper price. You might even be able to ​take advantage of online rewards or cash-back offers, too.
A growing number of supermarkets allow their customers to shop online for their groceries, preparing the order for pick-up or delivering it directly to their door. Shopping from home for your grocery store items is a great way to deal with this necessary chore: It's convenient, it's a time saver, and sometimes you can even take advantage of online sales not otherwise accessible.
In September 2017, Amazon announced plans to locate a second headquarters in a metropolitan area with at least a million people.[45] Cities needed to submit their presentations by October 19, 2017 for the project called HQ2.[46] The $5 billion second headquarters, starting with 500,000 square feet and eventually expanding to as much as 8 million square feet, may have as many as 50,000 employees.[47] In 2017, Amazon announced it would build a new downtown Seattle building with space for Mary's Place, a local charity in 2020.[48]
During Amazon's Cyber Monday Deals Week, you'll find the best deals on popular holiday products and gift items for a whole week, not just one day. Amazon is known for its incredible selection of merchandise, and for an entire week you can find deals in every category. Get free Amazon gift cards with select orders. To stay on top of the sales, download the Amazon mobile app, sign up for emails, like Amazon on Facebook and follow @amazondeals on Twitter.
Amazon's home page provides three methods to start finding and buying items. The front page itself shows off featured items, and once the site starts learning your tastes, it will display products based on your history. To find a specific item, type in the search bar at the top of the page. Press "Enter" to search the entire catalog, or select from the drop-down menu set automatically to "All" to search a specific category, which also enables the "Refine" capability for more specific results. If you'd rather just window shop, click "Shop by Department," to pick a section to browse.

In late 2016, the company launched its first experimental Go store, which replaces cashiers with a computer vision system that automatically detects when you take products off the shelf and checks you out as you leave the store. Go now has two locations in Chicago, three in Seattle, and one that just opened in San Francisco today, with more planned in California and New York City over the course of the next year. Bloomberg reported in September that Amazon may open as many as 3,000 Go locations by 2021, with the goal of competing with stores like CVS and 7-Eleven, as well as fast casual and made-to-go meal establishments. The company is also now experimenting with brick-and-mortar stores that sell only four-star rated products from Amazon.com, starting with a location in New York City.
Barnes & Noble sued Amazon on May 12, 1997, alleging that Amazon's claim to be "the world's largest bookstore" was false because it "...isn't a bookstore at all. It's a book broker." The suit was later settled out of court and Amazon continued to make the same claim.[36] Walmart sued Amazon on October 16, 1998, alleging that Amazon had stolen Walmart's trade secrets by hiring former Walmart executives. Although this suit was also settled out of court, it caused Amazon to implement internal restrictions and the reassignment of the former Walmart executives.[36]
When it comes to last-mile delivery, Amazon has publicly disclosed its work on drones and the Prime Air program to use those unmanned aerial vehicles to drop packages on our doorstep. The project has been in the works since 2013, and it’s hit a few snags as the regulation of US commercial drone operations has been a slow and often painful process for companies trying to get operations off the ground.
Amazon is known today not just as the everything store, but as the creator of Alexa, one of the most pervasive digital voice assistants on the market today. As an extension of Alexa, Amazon has become more than just a seller of other people’s products. It’s now a hardware maker (Fire Phone aside), having embarked on its boldest product play since the original Kindle when it decided to develop its own line of smart speakers to house its artificial intelligence software. Once again, the division responsible for this piece of hardware was Lab126, Amazon’s hardware arm that gave it the tools to dominate the e-reader market nearly a decade prior.
While Amazon has publicly opposed secret government surveillance, as revealed by Freedom of Information Act requests it has supplied facial recognition support to law enforcement in the form of the "Rekognition" technology and consulting services. Initial testing included the city of Orlando, Florida, and Washington County, Oregon. Amazon offered to connect Washington County with other Amazon government customers interested in Rekognition and a body camera manufacturer. These ventures are opposed by a coalition of civil rights groups with concern that they could lead to expansion of surveillance and be prone to abuse. Specifically, it could automate the identification and tracking of anyone, particularly in the context of potential police body camera integration.[204][205][206] Due to the backlash, the city of Orlando has publicly stated it will no longer use the technology.[207]
In addition to pulling in hosting revenue from companies like Disney, Netflix, and Spotify, AWS is also the backbone of the company’s own internal infrastructure and the underlying foundation for its Alexa digital voice assistant. It is a major competitor to Microsoft and its Azure platform, as well as Google’s cloud computing division and the cloud businesses of IBM and Oracle. AWS is so important to the integrity of the apps and websites we use that a rare S3 outage, which is the web hosting pillar of AWS, took out large swaths of the internet.
If your new dress doesn't fit right or a gadget arrives broken, Amazon accepts returns on most sales within 30 days of delivery. In general, third-party sellers offer the same policy, although you'll usually have to pay for return shipping to the seller unless the seller advertises free returns, whereas Amazon often provides a prepaid shipping label for its own returns. The cost of the return may be subtracted from the refund if the item was returned for some other reason than Amazon's mistake.
The legendary red logo that you’ll see on all of the products in our As Seen On TV shop is now recognizable Worldwide, and was originally designed by A.J. Khubani, CEO of Telebrands, a company that has sold hundreds of millions of ASTV products. The logo is actually unprotected, which turned out to be a good thing as it allowed the industry to explode. This means that anyone can use the AsSeenOnTV  logo on packaging and in trade without the risk of infringing on someone else’s trademark.
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