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After the introduction of the September 5, 2018 'Stop Bad Employers by Zeroing Out Subsidies (Stop BEZOS) Act', Amazon announced to its workers on October 2, 2018, that the minimum wage paid to salaried workers be increased to $15 per hour.[153] The wage increase applies to about 350,000 workers. It does not apply to the majority of Amazon's employees who are contract workers. Furthermore, Amazon has also removed some grants and stock options.
The company was founded as a result of what Jeff Bezos called his "regret minimization framework," which described his efforts to fend off any regrets for not participating sooner in the Internet business boom during that time.[19] In 1994, Bezos left his employment as vice-president of D. E. Shaw & Co., a Wall Street firm, and moved to Seattle, Washington, where he began to work on a business plan[20] for what would become Amazon.com.
On January 22, 2018, Amazon Go, a store that uses cameras and sensors to detect items that a shopper grabs off shelves and automatically charges a shopper's Amazon account, was opened to the general public in Seattle.[54][55] Customers scan their Amazon Go app as they enter, and are required to have an Amazon Go app installed on their smartphone and a linked Amazon account to be able to enter.[54] The technology is meant to eliminate the need for checkout lines.[56][57][58] Amazon Go was initially opened for Amazon employees in December 2016.[59][60][61] In August 2018, the second Amazon Go store opened its doors.[62][63]
Currently, individuals can sell goods in some 20 categories, while professional sellers have been approved to sell items in more than 15 additional categories. Individual-approved categories include books, consumer electronics, tools and home improvement, and toys and games. On the other hand, professionals must meet various requirements to sell beauty products, clothing, fine art and wine.
While Amazon has publicly opposed secret government surveillance, as revealed by Freedom of Information Act requests it has supplied facial recognition support to law enforcement in the form of the "Rekognition" technology and consulting services. Initial testing included the city of Orlando, Florida, and Washington County, Oregon. Amazon offered to connect Washington County with other Amazon government customers interested in Rekognition and a body camera manufacturer. These ventures are opposed by a coalition of civil rights groups with concern that they could lead to expansion of surveillance and be prone to abuse. Specifically, it could automate the identification and tracking of anyone, particularly in the context of potential police body camera integration.[204][205][206] Due to the backlash, the city of Orlando has publicly stated it will no longer use the technology.[207]
In addition to strict acceptance to be sold by As Seen On TV Incorporated, Telebrands and other distributers, the most successful products have almost always served to provide a solution to a common problem - and this has inspired inventors worldwide to share their creations and push the industry. The industry leaders have always been smart when it comes to marketing, and have recently started making more of a transition towards ecommerce – using micro websites to push their products, and making good use of affiliate programs. Infomercials now support awareness in addition to creating it.
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