After locating the product in Amazon’s catalog, a seller will be prompted to enter information about its quality. It’s important to be as truthful and accurate as possible when describing the item as one of the following: new, used-like new, used-very good, used-good or used-acceptable. You can also provide a note with pertinent details about the item. For example, you can explain that a book is in good condition save a few folded pages.
Amazon was founded in 1994 around Bezos’ desire to start an internet-based business, with the goal of selling items online emerging as an early and obvious inroad into the dot-com boom. A former Wall Street worker with electrical engineering and computer science degrees, Bezos zeroed in on books as a viable initial product category for his online store due to the universality of literature, the existing stock of print books, and the relatively low price of each unit. Bezos briefly considered naming his company Relentless.com — an early sign of the man’s tenacious business mindset — but friends and family suggested it was too malevolent sounding. Relentless.com, which Bezos bought roughly 24 years ago, still redirects to Amazon.com. The company now controls almost half of all print book sales in the US.
Foregoing private stores or other online alternatives, a large number of individuals and businesses prefer to sell through Amazon.com. With more than 95 million unique visitors each month, Amazon can be an ideal place for vendors looking to increase sales or simply unload items they no longer want or need. And because Amazon enjoys a generally positive reputation with its customers, the site can be a great place for sellers to build brand recognition for their businesses.
Yet despite having a hand in so many different industries, consumers largely trust Amazon with everything from their personal information and buying habits to the literal conversations they have in their own homes. According to a study The Verge conducted in partnership with consulting firm Reticle Research last year, Amazon is the most-liked and trusted technology brand by a wide margin. One likely explanation there is that the company has a strong relationship with its customers, thanks in part to its zealous commitment to low prices and a seemingly never-ending quest to make modern life more convenient.
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The Echo line and its Alexa assistant are Amazon’s avenues into our physical lives and our digital behaviors. With the data it collects, Amazon is able to better understand how we shop and how we want the devices of the future to listen, respond, and problem solve as if they were other human beings. Amazon has stiff competition in this space, primarily from Apple and Google, but its early investments in smart speakers and AI have helped Amazon overcome its absence in the key consumer markets like mobile, search, and social networks. As a result, Amazon has made early and tangible inroads in developing an ecosystem that customers will find increasingly hard to abandon down the line.
On May 5, 2014, Amazon unveiled a partnership with Twitter. Twitter users can link their accounts to an Amazon account and automatically add items to their shopping carts by responding to any tweet with an Amazon product link bearing the hashtag #AmazonCart. This allows customers to never leave their Twitter feed and the product is waiting for them when they go to the Amazon website.