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The Echo line and its Alexa assistant are Amazon’s avenues into our physical lives and our digital behaviors. With the data it collects, Amazon is able to better understand how we shop and how we want the devices of the future to listen, respond, and problem solve as if they were other human beings. Amazon has stiff competition in this space, primarily from Apple and Google, but its early investments in smart speakers and AI have helped Amazon overcome its absence in the key consumer markets like mobile, search, and social networks. As a result, Amazon has made early and tangible inroads in developing an ecosystem that customers will find increasingly hard to abandon down the line.
Bezos selected the name Amazon by looking through the dictionary; he settled on "Amazon" because it was a place that was "exotic and different", just as he had envisioned for his Internet enterprise. The Amazon River, he noted, was the biggest river in the world, and he planned to make his store the biggest bookstore in the world. Additionally, a name that began with "A" was preferential due to the probability it would occur at the top of an alphabetized list. Bezos placed a premium on his head start in building a brand and told a reporter, "There's nothing about our model that can't be copied over time. But you know, McDonald's got copied. And it's still built a huge, multibillion-dollar company. A lot of it comes down to the brand name. Brand names are more important online than they are in the physical world."
As Seen On TV is a generic nameplate for products advertised on television in the United States for direct-response mail-order through a toll-free telephone number. As Seen On TV advertisements, known as infomercials, are usually 30-minute shows or two-minute spots during commercial breaks. These products can range from kitchen, household, automotive, cleaning, health, and beauty products, to exercise and fitness products, books, or to toys and games for children. Typically the packaging for these items includes a standardized red seal in the shape of a CRT television screen with the words "AS SEEN ON TV" in white, an intentional allusion to the logo of TV Guide magazine.
While sites like eBay and Craigslist allow you to list any item barring certain exceptions, Amazon asks that you find a similar product in its database. If you can’t find a similar product, Amazon has a procedure for creating a new product page. You should be aware, however, that new products often require additional approval from Amazon before listing can occur.
Nail your timing. While it can be valuable to be one of the first in line for limited-quantity products, if you’re going to shop online on Black Friday, timing may not actually matter all that much. According to data from deal-finding browser extension Honey, online purchases spike well after sunrise. “On Black Friday, spending peaked at 11 a.m. PST in Los Angeles and at 12 p.m. EST in New York City,” says Kelly Parisi, Vice President of Communications at Honey.
Use voice commands to have Alexa search items in your order history and on Amazon's Choice list, and read you the products' names, prices and estimated delivery times. Once Alexa has found you the highest-rated and best-priced products, tell it to confirm your order and you're set. Watch for special promotional discounts that you can use to save money while voice ordering, and always ask for current Alexa Deals for exclusive savings.
Even so, the first infomercial of the same type we see on TV today, aired in 1982 and was for a hair growth supplement called “New Generation” which was marketed by entrepreneur Robert E. Murphy Jr. It was such a success that other companies quickly began following suit and purchasing program-length commercial air time. At this time infomercials used to commonly be shown during late night/early morning hours, although stations discovered success showing them at other times when they learned that the majority of purchases were made in the morning, during the day, and around primetime.