Amazon was founded in 1994 around Bezos’ desire to start an internet-based business, with the goal of selling items online emerging as an early and obvious inroad into the dot-com boom. A former Wall Street worker with electrical engineering and computer science degrees, Bezos zeroed in on books as a viable initial product category for his online store due to the universality of literature, the existing stock of print books, and the relatively low price of each unit. Bezos briefly considered naming his company Relentless.com — an early sign of the man’s tenacious business mindset — but friends and family suggested it was too malevolent sounding. Relentless.com, which Bezos bought roughly 24 years ago, still redirects to Amazon.com. The company now controls almost half of all print book sales in the US.
As you come across items you want, click "Add to Cart" to save them. If you're undecided, add it anyway and you can always take it out of the cart later. When you're done, click the "Cart" button at the top of any Amazon page and select "Proceed to Checkout." Your first purchase includes creating an account. When Amazon prompts you to log in, enter your email address, choose "I Am a New Customer" and fill in your personal info. You'll also need to enter a credit card to complete your purchase. If you haven't shopped online before, the prospect of giving out your card number might seem intimidating, but online stores use encryption to prevent hackers from stealing your information. To stay safe on Amazon, just as with any other site, never give out your password, keep up-to-date anti-virus software on your computer and watch your bill for unexpected charges. Some credit card companies also provide one-time use numbers for shopping online -- check your card company's website to see if it offers this feature.
Aside from creating the logo, A.J Khubani actually played a huge role in the advent of the infomercial as we know it today, which started with his Amber Vision sunglasses in 1987. More recently, his company sold the PedEgg, another As Seen On TV product which has sold 50 million units (in addition to other successful products like the As Seen On TV mop and the As Seen On TV hose). Anyone looking for the same level of success with their own product can pitch their idea to both Telebrands and As Seen On TV, Inc. although they only accept a few submissions each year.
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