Amazon runs data centers for its online services and owns generators or purchases electricity corresponding to its consumption, mostly renewable energy. Amazon contracted with Avangrid to build and operate the first wind farm in North Carolina to power Amazon's Virginia data centers. The wind farm was built and began operating in December 2016 despite opposition from President Trump and some North Carolina Republican legislators.
That’s a lot of people to compete with, but it can pay off. While smaller items like clothing, consumables, and books won’t see that large of a price cut, Black Friday is still worth the pre-dawn alarm if you’re after deals on big-ticket items. Think: Household appliances, grills, TVs, and other electronics. “Stores use the doorbusters to whip you into a bargain-shopping frenzy in hopes that you'll buy more than the advertised bargains,” says Lisa Lee Freeman, co-host of the Hot Shopping Tips podcast. “The stores often barely break even or even lose money on doorbuster specials, but they make it back when shoppers stick around and buy other items that may not be such great deals.”
The first Echo came out in late 2014 as a Prime member exclusive, but in the four short years since, Amazon has developed dozens of different smart home products that revolve around the speaker and voice assistant format. Today, thousands of products integrate with the company’s Alexa platform to make use of its voice search and query capabilities. Just as it once foresaw e-commerce, streaming, and cloud computing as the future of the internet, Amazon saw AI as not just something that could live within the smartphone — as Apple established with Siri and Google with its Assistant — but also in the home.
In May 2018, Amazon threatened the Seattle City Council over an employee head tax proposal that would have funded houselessness services and low-income housing. The tax would have cost Amazon about $800 per employee, or 0.7% of their average salary. In retaliation, Amazon paused construction on a new building, threatened to limit further investment in the city, and funded a repeal campaign. Although originally passed, the measure was soon repealed after an expensive repeal campaign spearheaded by Amazon.
In June 2017, Amazon announced that it would acquire Whole Foods, a high-end supermarket chain with over 400 stores, for $13.4 billion. The acquisition was seen by media experts as a move to strengthen its physical holdings and challenge Walmart's supremacy as a brick and mortar retailer. This sentiment was heightened by the fact that the announcement coincided with Walmart's purchase of men's apparel company Bonobos. On August 23, 2017, Whole Foods shareholders, as well as the Federal Trade Commission, approved the deal.