From $0 to $120,000 in monthly sales, Beardbrand.com is as incredible a story as they come. This is a company that lives and breathes the brand they’ve created, selling beard care products, beard grooming kits and other beard related propaganda. The owner of Beardbrand.com says it’s his growth of such a unique, strong brand that’s made him so successful.
On the logistics side, Amazon has for years been building out a network of delivery workers, fulfillment centers, trucks, cargo planes, and freighters to move products from manufacturers to customers at speeds once thought impossible. The company is now facilitating sea freight shipments, leasing Boeing cargo planes, building a $1.5 billion air cargo hub in Kentucky, and expanding its own UPS and FedEx competitor called Shipping with Amazon, or SWA. All of this is an effort to establish a global logistics network that no one company will be able to compete with.
With Prime Pantry, which also launched in 2014, Amazon honed its focus on competing with the Walmarts and pharmacies of the world by giving Prime subscribers an easy way to fill one giant box with household supplies and other nonperishable goods. In 2015, Amazon launched a home services arm for everything from house cleanings and oil changes to furniture assembly and theater installation.
The infomercial industry is huge and is worth a staggering $250 billion as of 2015. It all started back in the late 40’s and early 50’s when major sponsors of serial television programs were soap manufacturers (i.e. Proctor & Gamble, Lever Brothers and Colgate-Palmolive), which is how “soap operas” got their name. There is some controversy although the first infomercial is thought to have been for a blender either made by VitaMix or Waring Blenders and aired in 1949 or 1950. Time limits for commercials were imposed by the Federal Communications Commission (FCC) not too long after this which halted the growth of infomercials until 1984 when those limits were removed.