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Foregoing private stores or other online alternatives, a large number of individuals and businesses prefer to sell through Amazon.com. With more than 95 million unique visitors each month, Amazon can be an ideal place for vendors looking to increase sales or simply unload items they no longer want or need. And because Amazon enjoys a generally positive reputation with its customers, the site can be a great place for sellers to build brand recognition for their businesses.
While Amazon grew in the ‘90s largely thanks to its growing share of the print book market and its dominance of online book sales, it was its early investments in ebooks and e-readers that turned it into a digital publishing and book-selling powerhouse. Amazon began work on its first Kindle e-reader starting in 2004 under codename Fiona, with its internal Lab126 hardware division leading the product development process. The first device was released in November of 2007 and sold for $399. Amazon has since released numerous iterations of the Kindle, and it now dominates the e-reader market after edging out competing products from Barnes & Noble, Kobo, and others.
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Barnes & Noble sued Amazon on May 12, 1997, alleging that Amazon's claim to be "the world's largest bookstore" was false because it "...isn't a bookstore at all. It's a book broker." The suit was later settled out of court and Amazon continued to make the same claim. Walmart sued Amazon on October 16, 1998, alleging that Amazon had stolen Walmart's trade secrets by hiring former Walmart executives. Although this suit was also settled out of court, it caused Amazon to implement internal restrictions and the reassignment of the former Walmart executives.
Aside from creating the logo, A.J Khubani actually played a huge role in the advent of the infomercial as we know it today, which started with his Amber Vision sunglasses in 1987. More recently, his company sold the PedEgg, another As Seen On TV product which has sold 50 million units (in addition to other successful products like the As Seen On TV mop and the As Seen On TV hose). Anyone looking for the same level of success with their own product can pitch their idea to both Telebrands and As Seen On TV, Inc. although they only accept a few submissions each year.