If you’ve already created an Amazon account on amazon.com, the easiest way to buy something is to type product keywords into the search bar at the top of the screen and press enter. Click on the product you want and press “Add to cart.” Click on the cart icon in the top right corner and click “Proceed to checkout.” Fill out your shipping and payment information and then click “Place your order.”
Since its founding, the company has attracted criticism and controversy from multiple sources over its actions. These include: supplying law enforcement with facial recognition surveillance tools; forming cloud computing partnerships with the CIA; luring customers away from the site's brick and mortar competitors; placing a low priority on warehouse conditions for workers; participating in anti-unionization efforts; remotely deleting content purchased by Amazon Kindle users; taking public subsidies; claiming that its 1-Click technology can be patented; engaging in anti-competitive actions and price discrimination; and reclassifying LGBT books as adult content. Criticism has also concerned various decisions over whether to censor or publish content such as the WikiLeaks website, works containing libel and material facilitating dogfight, cockfight, or pedophile activities. In December 2011, Amazon faced a backlash from small businesses for running a one-day deal to promote its new Price Check app. Shoppers who used the app to check prices in a brick-and-mortar store were offered a 5% discount to purchase the same item from Amazon. Companies like Groupon, eBay and Taap.it countered Amazon's promotion by offering $10 off from their products. The company has also faced accusations of putting undue pressure on suppliers to maintain and extend its profitability. One effort to squeeze the most vulnerable book publishers was known within the company as the Gazelle Project, after Bezos suggested, according to Brad Stone, "that Amazon should approach these small publishers the way a cheetah would pursue a sickly gazelle." In July 2014, the Federal Trade Commission launched a lawsuit against the company alleging it was promoting in-app purchases to children, which were being transacted without parental consent.
In one brief keynote, the company announced a car infotainment device, yet more updates to the standard Echo speaker and Dot line, a subwoofer, a set of stereo amplifiers, a Chromecast Audio competitor, a smart wall clock, a smart plug, and a super-powered Slingbox-style device for over-the-air programming. Oh and lest we forget, Amazon also made a microwave with Alexa built in, using it as a model to start competing with companies like KitchenAid, LG, and Samsung by making Alexa the go-to voice assistant and AI hub for household appliances. In addition to building its own devices, the company also invests in startups through its Alexa Fund to scout new and promising entrants and product categories, and it’s acquired quite a few of those companies — including security cam startup Blink and smart doorbell maker Ring — to ensure it has every corner of the smart home covered.
On the logistics side, Amazon has for years been building out a network of delivery workers, fulfillment centers, trucks, cargo planes, and freighters to move products from manufacturers to customers at speeds once thought impossible. The company is now facilitating sea freight shipments, leasing Boeing cargo planes, building a $1.5 billion air cargo hub in Kentucky, and expanding its own UPS and FedEx competitor called Shipping with Amazon, or SWA. All of this is an effort to establish a global logistics network that no one company will be able to compete with.
This offer is valid ONLY to eligible Prime customers. To qualify, you must: (1) purchase the Amazon.com Gift Cards using the Amazon.com account to which you are currently logged in; and (2) enter promo code in the "Gift Cards & Promotional Codes" box when you check out.
Here's a special treat for Amazon Prime members: when you sign into your Amazon Prime account and buy Amazon gift cards worth at least $50, Amazon will deposit a $15 credit in your account! You'll get a notification banner in the last step of Checkout that lets you know your purchase qualified for the offer. If a promo code is requested, use this code. Don't leave free money on the table, grab this deal while it's hot! Some exclusions apply, see full instructions when clicking through.
Many items on Amazon come from third-party sellers on the Marketplace, indicated by a "Sold by" line near the "Add to Cart" button. If both Amazon and third-party sellers offer the item, the large "Add to Cart" button buys from Amazon, and you'll see a few alternative "Add to Cart" buttons with different prices and a link to a full list of used and new versions of the product. Marketplace sellers set their own prices, so you might find a great discount on a used item, or come across a rare, discontinued product that's only for sale at a collector's price. Even when buying from another seller, Amazon itself handles your payment, so you don't need to worry about your credit card information leaking out.
Amazon.com's product lines available at its website include several media (books, DVDs, music CDs, videotapes and software), apparel, baby products, consumer electronics, beauty products, gourmet food, groceries, health and personal-care items, industrial & scientific supplies, kitchen items, jewelry, watches, lawn and garden items, musical instruments, sporting goods, tools, automotive items and toys & games.
In 2015, Amazon surpassed Walmart as the most valuable retailer in the United States by market capitalization. Amazon is the third most valuable public company in the United States (behind Apple and Microsoft), the largest Internet company by revenue in the world, and after Walmart, the second largest employer in the United States. In 2017, Amazon acquired Whole Foods Market for $13.4 billion, which vastly increased Amazon's presence as a brick-and-mortar retailer. The acquisition was interpreted by some as a direct attempt to challenge Walmart's traditional retail stores.
Brilliance Audio is an audiobook publisher founded in 1984 by Michael Snodgrass in Grand Haven, Michigan. The company produced its first 8 audio titles in 1985. The company was purchased by Amazon in 2007 for an undisclosed amount. At the time of the acquisition, Brilliance was producing 12–15 new titles a month. It operates as an independent company within Amazon.
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Amazon.com operates retail websites for Sears Canada, Bebe Stores, Marks & Spencer, Mothercare, and Lacoste. For a growing number of enterprise clients, including the UK merchants Marks & Spencer, Benefit Cosmetics' UK entity, edeals.com and Mothercare, Amazon provides a unified multichannel platform where a customer can interact with the retail website, standalone in-store terminals or phone-based customer service agents. Amazon Web Services also powers AOL's [email protected]
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As it stands today, Amazon employs more than half a million people, more so than any other technology company in the country and second only to Walmart in the US. But the eventual result of its investments in robotics and AI is that technology’s biggest and fast-growing workforce could see that growth start to slow and, perhaps years down the line, even shrink as robots tackle ever more complicated tasks. In the process, the company may develop robots for use outside its fulfillment centers. Amazon has already changed how we shop and, by extension, how we live our lives. Its next big step could be changing how we work.
Perhaps the most prominent Prime perk, however, is access to Amazon Prime Video. The video on-demand service started in 2006 as Amazon Unboxed, but was rebranded in 2008 and integrated into the Prime service three years later, where it became a huge selling point for Amazon’s annual subscription. It now boasts thousands of free TV shows, films, and games, all accessible on pretty much every screen available.
Throughout the store there are features like “Most-Wished-For,” a collection of products that are most added to Amazon.com Wish Lists; “Trending Around NYC,” hot products that NYC-area customers are buying on Amazon.com; “Frequently Bought Together”; and “Amazon Exclusives.” These features, along with customer review cards with quotes from actual customer reviews, make it fun and easy to shop.
Amazon Studios, which was founded in 2010 to compete with Hulu and Netflix in original programming, has become a powerhouse in Hollywood, taking home both Emmys and Oscars and growing into a staple of the modern entertainment diet of many Americans. Rounding out its position in digital media is the FireTV streaming device, which Amazon first launched in 2014 to compete with Apple, Roku, and other set-top box makers. The product has since been shrunk into a skinny HDMI stick — Amazon still sells the box and now also a small, square-shaped Fire TV Cube — and it remains one of the best-selling consumer electronics devices on Amazon.com.
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