Amazon now has more than 100 private label brands, some without the name Amazon even remotely attached, for product categories like clothing, dog food, and furniture. Yet AmazonBasics, and the Amazon Essentials clothing brand, remain the company’s biggest weapons in its war against offline retail. Just as Walmart, Target, and other stores launched their own private label brands for virtually every product imaginable, the company has done the same. (In 2015, it also launched an official Etsy competitor in the form of Amazon Homemade.)
Like on Black Friday, for online Cyber Monday shoppers, there’s no need to wake before the rooster crows. Honey’s Parsi says that for their users, spending peaked at 4 p.m. PST in Los Angeles and 11 p.m. EST in New York City last year. “On Cyber Monday, there is less pressure to get an early start because retailers are often better stocked online, where they store items in large warehouses—not on shop shelves with limited space—and can ship items from different locations to make up for shortfalls,” Palmer agrees. “Plus, many Cyber Monday sales actually start on Sunday.”
The legendary red logo that you’ll see on all of the products in our As Seen On TV shop is now recognizable Worldwide, and was originally designed by A.J. Khubani, CEO of Telebrands, a company that has sold hundreds of millions of ASTV products. The logo is actually unprotected, which turned out to be a good thing as it allowed the industry to explode. This means that anyone can use the AsSeenOnTV logo on packaging and in trade without the risk of infringing on someone else’s trademark.