The company was founded as a result of what Jeff Bezos called his "regret minimization framework," which described his efforts to fend off any regrets for not participating sooner in the Internet business boom during that time. In 1994, Bezos left his employment as vice-president of D. E. Shaw & Co., a Wall Street firm, and moved to Seattle, Washington, where he began to work on a business plan for what would become Amazon.com.
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Although As Seen On TV was founded in the 1980’s by Shark Tank panel member Kevin Harrington, the public domain label is often used to refer to all infomercials that have aired to date – ranging from the familiar Ron Popeil and his line of popular “o-matic” products, to Sir James Dyson and everyone in between. The infomercials all use direct marketing which allows customers to immediately understand the benefits of a product, and provides the seller with an easy way to track results and understand if a campaign will be profitable.